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Dreaming of a snooze before take-off: what Brits want

Jonathan Warren

09.07.2012

News

Jonathan Warren
You can forget starting the holiday early; it seems over half of Brits wish they could hop into a guest bed when they arrive at the airport! A recent survey by HolidayExtras showed that 53 per cent of Brits would choose additional sleeping areas when asked which services they wish they could use while waiting for a flight. The study found that Brits weren't as keen to get the party started as the 'Brits abroad' reputation may suggest: only three per cent liked the idea of an airport casino, and not a single person said they'd fancy dancing the waiting-time away in a nightclub. While the majority of those questioned would feel happiest catching up on some sleep, not everyone would go down the beauty sleep route to give themselves a lift before their holiday began. A fifth of women said they'd opt for a pampering session, saying that in-airport beauty parlours or hairdressers should be introduced. Nearly a third (33 per cent) of men would head for a gadget room, saying they'd be happy to spend the time playing on games consoles and with other such technology. Associate merchandising director at HolidayExtras Anthony Clarke Cowell said: "It looks like holidaymakers are going to be spending quite a lot of time delayed at the airport this summer, so I can definitely empathise with those who want to catch some ZZZs."  

About the author

Jonathan Warren

Jonathan Warren

Time4Sleep owner