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New face powder gives users ability to sleep in make-up

Jonathan Warren

28.06.2011

News

Jonathan Warren
117439020While women are forced to put on their face powder as part of their morning ritual, the latest beauty innovation could allow you to do it the night before instead. The Daily Mail excitedly revealed details of a new brush-on powder that has claimed to make complexions look smoother, all the while rejuvenating skin overnight. Bare Escentuals' Pure Transformation Night Treatment means that people can wear their make-up for 24 hours - an offer any women seemingly don't want to pass on. That's because a recent poll of 1,000 women reported by the newspaper discovered that many ladies admit to never letting their partner see their face without make-up, forcing a few to sleep in their warpaint because of concerns regarding their looks. Two-thirds said they were nervous of taking off make-up, while 16 per cent confessed to feeling unattractive without it. Another one in four said they slept in make-up up to three times a week. While the jury is still out on this new treatment, it obviously seems like people demand it; time will tell if it is the next big development in cosmetics.

About the author

Jonathan Warren

Jonathan Warren

Time4Sleep owner