Birmingham Crowned 'Fit For A King'

It’s official – the people of Birmingham live like kings, after shopping research reveals that Birmingham are the nation’s biggest buyers of king size beds. The research* by online bed retailer Time4Sleep.co.uk, delves beneath the sheets to analyse bed sales throughout the UK, revealing a super-size increase in the popularity of larger beds. Size does matter to the nation’s sleepers, as the online retailer also reports that sales of ‘super’ king size beds are up by a whopping 78% in the last 12 months, with a 60% increase for king size beds **. Birmingham is sleeping in the lap of luxury, with a growth of 77% in sales of king size or super king size beds, followed by Leeds (51%) and Glasgow (44%). The full top 50 cities which experienced the biggest increase in sales of super king and king size beds are: 1. Birmingham (77%) 2. Leeds (51%) 3. Glasgow (44%) 4. Sheffield (38%) 5. Edinburgh (36%) 6. Bradford (35%) 7. Manchester (34%) 8. Liverpool (31%) 9. Bristol (30%) 10. Belfast (23%) 11. Cardiff (22%) 12. Coventry (22%) 13. Wakefield (22%) 14. Nottingham (22%) 15. Leicester (22%) 16. Brighton (20%) 17. Newcastle upon Tyne (20%) 18. Southampton (19%) 19. Stoke-on-Trent (18%) 20. Salford (18%) 21. Hull (18%) 22. Aberdeen (17%) 23. Portsmouth (17%) 24. Plymouth (17%) 25. Swansea (16%) 26. Derby (16%) 27. Wolverhampton (15%) 28. York (13%) 29. Peterborough (12%) 30. Sunderland (11%) 31. Preston (10%) 32. Norwich (10%) 33. Oxford (10%) 34. Newport (10%) 35. Carlisle (9%) 36. Cambridge (8%) 37. Chester (8%) 38. Gloucester (8%) 39. Exeter (8%) 40. Lincoln (7%) 41. Durham (7%) 42. Bath (6%) 43. Worcester (6%) 44. Lancaster (5%) 45. Inverness (4%) 46. Lichfield (3%) 47. Chichester (3%) 48. Hereford (2%) 49. Ripon (1%) 50. Ely (1%) A study*** undertaken by The Sleep Council reveals that people are much more likely to enjoy an undisturbed night’s sleep in a bigger bed. Ergonomic research has confirmed that couples sleep better in bigger beds, waking less often during the night and feeling more rested and happier in the morning. Jonathan Warren, Managing Director at Time4Sleep.co.uk, said “Sales of larger beds have soared in the last year, which indicates we’re a nation that won’t compromise on size or comfort and are serious about sleep.  “We hope this increase in bigger beds interest means there’s less couples fighting for covers and suffering from accidental whacks and nudges in the night.”   Time4Sleep is an online bed retailer specialising in the latest bed frames, divans and mattresses. The range includes classic and contemporary designs, as well as models exclusive to Time4Sleep, sourced directly from trusted suppliers around the world in order to provide savings of up to 40% compared to high street prices. On the contrary to what most people may believe, buying a bigger bed does not necessarily cost a lot more than buying a smaller one. At Time4Sleep.co.uk, shoppers can browse through many different style and size beds and accessories at prices much lower than the high street helping consumers find exactly the right bed suited personally for them. For further information, visit www.time4sleep.co.uk or follow @Time4Sleep on Twitter.